Need a little... or a lot of help?
Start-Up Assistance
When it's time to grow, set your foundation
- Systems creation and management
- Intranet and onboarding
- Accounts - payroll, AP and AR
- Company policy assistance
- Social media management
- Office and IT management
Board & Corporate Support
In person on Board/Committee days
- Corporate calendar management
- Logistics - location, travel and catering
- Board reports - creation and collation
- Minutes
- Action task management
Business Administration
Including but not limited to!
- Email & diary management
- Travel Management
- Event Management
- Desktop Publishing & proof reading
- Role assessment and recruitment
- Temp and holiday coverage
About ‘Y’
Yvette Simpson
Founder of The Y Principle
“Y” developed over time as an Aussie nickname.....
but the principle, work ethic and love for organisation has always been the same.
Yvette has 28 years experience working for C-Suite Executives, Partners and Board Members in various industries; Finance & Health Insurance, Management Consulting, Manufacturing, Recruitment, Education, FMCGs, various ASX-Listed companies
and Start-ups.
Industry Achievements & Acknowledgements
- 2020 Executive PA / Chief of Staff Magazine featured EA article
- 2019 Executive PA / Chief of Staff Magazine’s Travel Manager of the Year
- Panelist, Executive Assistant Network Annual Congress, 2017 - “Protector, Guardian & Gatekeeper – deciding on the right hat for each occasion”
- Xchange Panelist, Executive PA Magazine, 2016
- Speaker, EA/PA Forum with Konnect Learning, 2016 - “Developing the skills needed to manage people and projects”
- Nominee, PA of the Year for Executive PA Magazine, 2014
Meet the team
Cathrine Macri
Executive Assistant
Cathrine is an accomplished administrative professional with more than 15 years experience across Not for Profits, Digital & Media Agencies, Start-ups & ASX Listed companies.
Cathrine's experiences span across the administrative spectrum, including Executive Assistance, Office Management, Events Management, Workplace Experience and HR coordination.
Cathrine is passionate about creating and maintaining an inclusive and positive company culture through the implementation of thoughtful and creative activities for staff engagement and cultural celebrations. She is also highly experienced in creating onboarding playbooks, introducing recognition programs and implementing company policies and procedures, to create an overall people focussed workplace.
A highly efficient and thought driven team player, Cathrine has been part of The Y Principle since August 2023, supporting clients with event management, travel bookings, diary management and general executive business support.
Pamela Wang
Executive Assistant
Pamela has over a decade of experience in administrative support and customer service with industries including Real Estate, Healthcare, Sales, and Equipment Manufacturing.
She is a fearless problem solver, with the drive and dedication needed to deliver on challenging projects.
Pam also has a passion for working behind the scenes and taking care of the small, day-to-day tasks that keep an organisation running smoothly.
Her skills include: diary management, inbox management, office management, AP and AR, payroll, report writing, process & systems operations, events planning, and more
Want to join The Y Principle team?
Contact us if you are thinking about elevating your role and want to join our superstars.
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